Global consumer markets quick to adopt to latest mobile tech
The way consumers globally pay is changing, according to Market News Update (www.marketnewsupdate.com). As shopping habits evolve, e-commerce and m-commerce methods such as in-app and one-click ordering are becoming increasingly popular.
In addition, the exponential growth of the Internet of Things (IoT) is introducing a wealth of new payment use-applications, says Market News Update. The promise of frictionless, secure transactions in real time from any payment device (be it a kiosk, smartphone, computer or payment terminal) is one that gives the consumer complete control over their purchasing experience, adds the research group.
Electronic wallets and mobile ecommerce are continually gaining popularity due to rise of easy to use mobile apps while the market is driven by tech firms introducing new and secure devices and applications and by banks developing their own apps and providing on the go services for the customers.