The mobile applications market is undergoing a rebirth thanks largely to the efforts of companies like Apple and Google who over the last 18 months converted the category from a niche market that catered mainly for mobile geeks into a mainstream proposition, according to a new report by Research and Markets (http://www.researchandmarkets.com).

The research group says that modern smartphones, the increasing penetration of high-speed mobile networks and the availability of flat-rate mobile data plans have been important enablers of this market. But equally important, has been the relatively recent development of device software, service delivery infrastructure and new business models that have ushered in a new era in mobile content and services.

Every large mobile operator around the globe now either already has a mobile applications strategy, or is developing one. While important from a revenue standpoint, when it comes to the big players, the mobile applications market is fast becoming the new battleground upon which the futures of many companies will be decided, according to Research and Markets.