NEIL SHAPIRO'S "MACALLIANCE" SET FOR INTERNET DEBUT

There's a new Web Site for Macintosh enthusiasts a Site featuring
well-known experts in both the Mac and building online communities. Best of
all, the new "MacAlliance" is totally free to anyone with an interest in
talking about the Mac!

Macintosh experts now associated with eFriends Inc.'s MacAlliance and ready
to welcome all to this new and free Internet community site include Neil
Shapiro, David Ramsey, Bill Cook, Billy Steinberg, Lofty Becker, Marty
Silbernik, Charlie Downs, Bob Hung, David S. Rose, Adam Newman, Doug
Groesbeck, Michael Shannon, Shawn Goodin, Robert Wiggins and others. Anyone
familiar with the online Macintosh community will realize that no other
organization in the world can offer this level of expertise and support!

Neil Shapiro first established online Forums for Apple-branded computers in
1980 when he opened a Forum for the Apple II on a major commercial network.
Then, in 1984, with the advent of the Macintosh, that group (known then as
the MAUG Group) expanded into more than 15 Forums. Mr. Shapiro was also
the founding editor-in-chief of MACUSER Magazine. (While at MACUSER he
wrote the editorial and continued it as a column called "The Macintosh
Community" and that monthly column now continues once again on the new
Site.)

Shapiro is now the President of eFriends Inc. and is the guiding force
behind MacAlliance. Neil stated, "We hope that by having a Site free to all
who wish to share their Mac dreams, plans and techniques that this in
itself will help bring the Mac back to the market share it so richly
deserves."

MacAlliance is beginning with Forums accessible to anyone on the World Wide
Web using any browser. Forums on Software, Hardware, the Mac Community,
Gaming and Internet-Related interests will help all Mac owners to zero in
on making the best choices for setting up their systems, help them keep
their Macs running at optimum efficiency and to get the most value and
enjoyment from them. Special sections in these Forums will offer emergency
help, guidance in solving System problems, gaming hints and techniques,
insider tips on where to go on the WWW and much, much more.

MacAlliance is now the premier stopping point on the Web for anyone
interested in the Mac and will be structured as a true community. The goal
of MacAlliance, according to Neil Shapiro, is to be always "the best place
your Macintosh can take you!"

Drop on by today at www.macalliance.com and become a Charter member of this
exciting new community. Don't forget to bring your Mac!