There have been rumors that a future iPhone would sport a bigger display. According to a new study by Strategy Analytics (http://www.strategyanalytics.com) that's what many consumers want.

Existing smartphone owners in the US and UK seek larger mobile phone displays, compared to displays on their current phone, says the research group. The Strategy Analytics Wireless Device Lab report, "Smartphone Owners Want Thin Devices with Larger Displays," found that surveyed smartphone respondents prefer device screens in the 4.0-inch to 4.5-inch range, as long as the device is also thin.

Some differences in size preference exist dependent on the segment. Females are more likely to consider slightly smaller devices than males. Existing Android owners are more likely to seek larger devices than existing Apple iPhone owners.

"Almost 90% of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device," says Paul Brown, a director in the Strategy Analytics User Experience Practice. "This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences."

However, the study shows that in order for smartphone owners to adopt larger devices, it's important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets. Guess we'll see if there's any increase in screen size when the iPhone 5 (or will it simply be the new iPhone?) arrives later this year.

-- Dennis Sellers